Tips about LinkedIn, Editing, Writing, Branding, High-Tech, Windows

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Tips about LinkedIn, Editing, Writing, Branding, High-Tech, Windows

Specializing in technical writing and the user experience (UX)—with a marcom bent—Isn't That Write edits and creates content and documents for the business world.

The Easily-Correctable Error Gone Awry

One might recall the 1999 loss of NASA’s $125MM Mars Climate Orbiter. A post-mortem revealed that a key contractor had used English units of measurements for thruster navigation commands.

Put Editors Out of Business

Many of those whose content I regularly edit or proofread already know that I think William Zinsser's On Writing Well is likely the best book on business writing in existence. If it isn't, it's certainly in the top five.

Prospecting On the 'Net

On a freelancing forum of which I am a member, I've recently had fingers pointed at me for not helping others reel in the big catch. Wrong.

Botnet Zombie? Don't Let Your PC Become One

[Note: This article originally targeted Windows 8.x, but really applies to all Windows 7–10 users.

Browser “Security Error?” Don’t Succumb!

Ransom traps are showing up more frequently on the web; these freeze the browser and demand that you phone some number so as to regain control of your computer. For example, the other day I came across a RSS link to a Wall Street Journal article I wanted to read.

Find Your Files: Windows' Doppelganger Problem

In a misguided attempt to make Windows for user-friendly twenty years ago, Microsoft disabled the ability to view file name extensions by default. After all, Macintosh users don’t have to deal with extensions, right? And isn’t storing a given file in, say, DocumentsGizmos IncUser ManualsQuick S

Software Demo Videos — So You Want to be a Producer (Pt. 1)

As a Windows expert tapping my earlier training as a radio broadcaster, I began recording video “how to” guides in the past millennium (sounds like a long time ago, right?). Being many years before the advent of YouTube and webinars, in those days such recordings were distributed to every Learning T

Software Demo Videos — So You Want to be a Producer (Pt. 2)

What About “On Air” Talent? Part one of this article detailed affordable hardware and software you can use to produce professional demos, YouTube videos, webinars and the like. Before you begin to see your name in lights, however, acquiring all or any portion of that merchandise isn’t going to make

Smiling Faces – OR – That’s the Way I Like It

One Thing Leads to Another [Author note: Only on one of my posts are you going to find an obscure reference to the Rocky & Bullwinkle show coupled with song titles by The Temptations, Kool & the Gang, and The Fixx.] OK… so that LinkedIn post of yours—or someone else’s—got a number of Likes.

The LinkedIn UI Secret to Adding Media

As a long-term LinkedIn user, I knew about the advantages to adding media to my profile. A few days ago I was reminded of the long-postponed additions I had wanted to make to mine after reading another excellent post by LinkedIn guru Wayne Breitbarth entitled, Does Your LinkedIn Profile Need a Boost

Recommendations No One Sees

In Getting the Targeted Recommendation, last week I posted about asking for finely-tuned recommendations that call out specifics regarding your skill set. For me, there are those positions for which I'd like to be recommended for my graphic arts ability.

Thanks – Another Way to (Re)Network

As a freelancer, I like to add a new [Experience] section entry to my LinkedIn profile for every new client I obtain. Among other benefits, this gives me another block of space (read: more characters) to highlight my work, add more SEO keywords, and include rich media.

Getting the Targeted Recommendation

Branding is nothing without testimonials. Think of Betty White singing the praises of Philips Lifeline.

Create Personal Video Recommendations: Add Rich Media on Your LinkedIn Profile

Adding rich media to your LinkedIn profile helps boost your personal brand in many ways. First, it makes your profile much more interesting to read and may cause viewers to linger longer—yielding a stronger impression.

Bring In the Clones – Use Multiple LinkedIn Tabs

A couple of weeks ago I wrote about how you can retrieve copy you wrote in an invitation you've already sent and repurpose it. That article is here.

Track Resharing of Your LinkedIn Article

The LinkedIn UI has changed since I wrote this article. Today there are two ways to assess the number of article reshares.

Your Sent Invitation – Where Is It?

You've targeted a company for which you might like to do some contracting work. Or you just want to get the attention of someone within the target organization.

Instantly Open a Desired Windows Folder

I have many freelance clients and so keep projects related to each in respective Windows folders. Pressing [Windows] [E] is a useful way to immediately open File Explorer at any time, but it always defaults to the My Computer folder.

Lost Links ► Find Your Way Back in Chrome

I goofed up. I do a lot of online research on any given day and typically have many tabs open in Google Chrome.

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