Operating as Isn't That Write, Chris Morton is an independent business communications editor, writer, ghostwriter, proofreader, graphic artist, trainer, speaker, and mentor who boosts high-tech messaging for many organizations.
Isn't That Write There may be a reason to write the way Jackson Pollock painted, but it's not in the B2B and B2C communications realm. Notions expressed by your writers and content creators should flow in a logical sequence, and in as few words as possible.
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